OwnYou

An attribution protocol where the user is the seller, the wallet is the tool, and OwnYou is the protocol that connects them.

What this is

OwnYou is an attribution protocol. You install a wallet (a browser extension), consent at install time to sharing a small set of audience claims — IAB Audience Taxonomy 1.1 interests, purchase intent, coarse demographics — and browse the web normally. When advertisers running the OwnYou SDKs target you and settle on-chain, you receive USDC at a per-(campaign, rotation) HD-derived payout address. Your name, email, browsing history, and cross-campaign linkage never leave your device.

Slice 1 is a publicly-accessible pilot on the Base Sepolia testnet. Earnings are testnet USDC — not real money during the pilot phase.

For pilot users

Pilot users install the OwnYou wallet (an unlisted Chrome Web Store extension; sideload .crx on GitHub Releases as a fallback) and visit a pair of demo publishers running the OwnYou SDKs. Onboarding asks once, at install time, what your wallet will share, and lets you continue when you've read the disclosure summary. There is no per-ad consent prompt — the wallet either has install-consent and participates, or it doesn't and stays quiet. Revocation is uninstall.

One device per Privy account during the Slice 1 pilot. Cross-device coordination is deferred to a later release.